AlJurf by IMKAN

AlJurf by IMKAN

IMKAN, an Abu Dhabi-based real estate developer, who designs and builds luxury projects in the Middle East and around the world.

The project goal was to design a page that promotes luxury villas and residences on the sea developed under the name of one of the IMKAN's brands - AlJurf.

IMKAN, an Abu Dhabi-based real estate developer, who designs and builds luxury projects in the Middle East and around the world.

The project goal was to design a page that promotes luxury villas and residences on the sea developed under the name of one of the IMKAN's brands - AlJurf.

subhear-white-year

2018

subhear-white-role

UI Designer

subhear-white-team

Tigerspike, Dubai

UX: Francisca Chamy

Tigerspike (Dubai)

UX: Francisca Chamy

THE GREAT PAST OF TOMORROW

THE GREAT PAST OF TOMORROW

logo-aljurf

WHAT WERE WE SOLVING FOR?

WHAT WERE WE SOLVING FOR?

WHAT WERE WE SOLVING FOR?

Four focus areas were defined for the current project.

Four focus areas were defined for the current project.

Four focus areas were defined for the current project.

Aljurf-Focus Areas

How might we...

How might we...

How might we...

Design relatable site experiences that represent the uniqueness of each soulful place, while retaining a common thread so that visitors gain trust in IMKAN (AlJurf)?


Reduce manual processing of leads (reduce reliance on passing over to sales) so that registered parties are responded to swiftly?

Ensure relevant content is available to visitors on mobile and desktop devices?


Ensure content is easily discoverable through organic searches?

Design relatable site experiences that represent the uniqueness of each soulful place, while retaining a common thread so that visitors gain trust in IMKAN (AlJurf)?


Reduce manual processing of leads (reduce reliance on passing over to sales) so that registered parties are responded to swiftly?

Ensure relevant content is available to visitors on mobile and desktop devices?


Ensure content is easily discoverable through organic searches?

Design relatable site experiences that represent the uniqueness of each soulful place, while retaining a common thread so that visitors gain trust in IMKAN (AlJurf)?


Reduce manual processing of leads (reduce reliance on passing over to sales) so that registered parties are responded to swiftly?

Ensure relevant content is available to visitors on mobile and desktop devices?


Ensure content is easily discoverable through organic searches?

Design relatable site experiences that represent the uniqueness of each soulful place, while retaining a common thread so that visitors gain trust in IMKAN (AlJurf)?


Reduce manual processing of leads (reduce reliance on passing over to sales) so that registered parties are responded to swiftly?

Ensure relevant content is available to visitors on mobile and desktop devices?


Ensure content is easily discoverable through organic searches?

SUCCESS FACTORS

SUCCESS FACTORS

SUCCESS FACTORS

What does success looks like?

What does success looks like?

What does success looks like?

Starting point

These are the key themes captured at kick-off that guided the team in the decision making.

For individual builds, we used these as a starting point to determine signals and metrics to measure the impact of solutions.

These are the key themes captured at kick-off that guide us in our decision making.

For individual builds, we’ll use these as a starting point to determine signals and metrics to measure the impact of solutions, post-launch.

Starting point

These are the key themes captured at kick-off that guided the team in the decision making.

For individual builds, we used these as a starting point to determine signals and metrics to measure the impact of solutions.

These are the key themes captured at kick-off that guide us in our decision making.

For individual builds, we’ll use these as a starting point to determine signals and metrics to measure the impact of solutions, post-launch.

Aljurf-Success Factors

DESIGN RESEARCH & DISCOVERY

DESIGN RESEARCH & DISCOVERY

DESIGN RESEARCH & DISCOVERY

Preparatory work for promotional page design

Preparatory work for promotional page design

Preparatory work for promotional page design

Screen Shot 2019-04-28 at 12.21.14

Personas

Create all the personas (based on the customer's sets), to select and use the ones that are needed based on the audience for the project.

Personas

Create all the personas (based on the customer's sets), to select and use the ones that are needed based on the audience for the project.

Personas

Create all the personas (based on the customer's sets), to select and use the ones that are needed based on the audience for the project.

Content Inventory

Content Inventory

Content Inventory

Check the content inventory: what was supplied, and what would be needed to build the website.

Check the content inventory: what was supplied, and what would be needed to build the website.

Check the content inventory: what was supplied, and what would be needed to build the website.

Competitive Research

Desktop research of companies inside and outside of the real estate industry. The research was aligned to the different websites needed for each phase (promotional page, product website, community website).

Competitive Research

Desktop research of companies inside and outside of the real estate industry. The research was aligned to the different websites needed for each phase (promotional page, product website, community website).

Competitive Research

Desktop research of companies inside and outside of the real estate industry. The research was aligned to the different websites needed for each phase (promotional page, product website, community website).

Inspirations

Gather inspirations for the different types of websites needed for each phase (promotional page, product website, community website).

Inspirations

Gather inspirations for the different types of websites needed for each phase (promotional page, product website, community website).

Inspirations

Gather inspirations for the different types of websites needed for each phase (promotional page, product website, community website).

Inspirations

Gather inspirations for the different types of websites needed for each phase (promotional page, product website, community website).

Sketching

Sketching session with core team members, stakeholders, designers, and developers where different ideas were discussed and expressed.

Sketching

Sketching session with core team members, stakeholders, designers, and developers where different ideas were discussed and expressed.

Sketching

Sketching session with core team members, stakeholders, designers, and developers where different ideas were discussed and expressed.

Initial UX library

Creation of a component library that can be reused and recycled accordingly.

Initial UX library

Creation of a component library that can be reused and recycled accordingly.

Initial UX library

Creation of a component library that can be reused and recycled accordingly.

Sketching session
Aljurf-Cutomer Set

The Social Set

Young affluent singles and couples, the “it” crowd. They need a trendy quality destination to socialize and relax with friends.

The Social Set

Young affluent singles and couples, the “it” crowd. They need a trendy quality destination to socialize and relax with friends.

The Social Set

Young affluent singles and couples, the “it” crowd. They need a trendy quality destination to socialize and relax with friends.

The Social Set

Young affluent singles and couples, the “it” crowd. They need a trendy quality destination to socialize and relax with friends.

The Buyer Set

High-net worth individuals, local and international investors. They are looking for unique opportunities to invest in the region.

The Buyer Set

High-net worth individuals, local and international investors. They are looking for unique opportunities to invest in the region.

The Buyer Set

High-net worth individuals, local and international investors. They are looking for unique opportunities to invest in the region.

WIREFRAMING & IA EXPLORATION

WIREFRAMING & IA EXPLORATION

WIREFRAMING & IA EXPLORATION

Components, templates, pages & navigation

Components, templates, pages & navigation

Components, templates, pages & navigation

Aljurf-Wireframes
Wireframe
Wireframe
Aljurf-Wireframes-2

MOCKUPS & INTERACTIVE PROTOTYPE

MOCKUPS & INTERACTIVE PROTOTYPE

MOCKUPS & INTERACTIVE PROTOTYPE

A responsive design solution was suggested to the customer as a final step of exploration.

A responsive design solution was suggested to the customer as a final step of exploration.

A responsive design solution was suggested to the customer as a final step of exploration.

Aljurf-iPhoneX-1
iPhoneX-3
Aljurf-iPhoneX-2

© 2019 Max Palyvoda - all rights reserved