HERTFORDSHIRE GROWTH HUB

HERTFORDSHIRE GROWTH HUB

The Hertfordshire Growth Hub helps ambitious local businesses grow and thrive supporting them with a consultancy services in different fields.

As a team, we were challenged to create the business support platform that connects HGH consultancy services with SMEs.

subhear-white-year

2019

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UI Designer

subhear-white-team

Tigerspike, London

UX: Tony Kerchhoff 

BA: Simon Hart

BUSINESS SUPPORT PLATFORM FOR LOCAL BUSINESSES

BUSINESS SUPPORT PLATFORM FOR LOCAL BUSINESSES

logo-HGH-white

PROBLEM STATEMENT

PROBLEM STATEMENT

PROBLEM STATEMENT

PROBLEM STATEMENT

What is the defined problem to be solved? What are the main needs and goals? 

What is the defined problem to be solved? What are the main needs and goals? 

What is the defined problem to be solved? What are the main needs and goals? 

HGH-Problem Statement

Main needs & goals of the system:

Main needs & goals of the system:

Main needs & goals of the system:

Main needs & goals of the system:

The system has to become a center for the Hertfordshire's business community of around 65 000 businesses registered.

It should target both registered & unregistered businesses. 

Should work as a white label system and be managed from inside the CMS.

SMEs should become aware that the platform is the right place where they can search for advice.

Reduce support time gap from 22 days to 12 hours using the platform.

 

 

Design relatable site experiences that represent the uniqueness of each soulful place, while retaining a common thread so that visitors gain trust in IMKAN (AlJurf)?


Reduce manual processing of leads (reduce reliance on passing over to sales) so that registered parties are responded to swiftly?

Ensure relevant content is available to visitors on mobile and desktop devices?


Ensure content is easily discoverable through organic searches?

The system has to become a center for the Hertfordshire's business community of around 65 000 businesses registered.

It should target both registered & unregistered businesses. 

Should work as a white label system and be managed from inside the CMS.

SMEs should become aware that the platform is the right place where they can search for advice.

Reduce support time gap from 22 days to 12 hours using the platform.

The system has to become a center for the Hertfordshire's business community of around 65 000 businesses registered.

It should target both registered & unregistered businesses. 

Should work as a white label system and be managed from inside the CMS.

SMEs should become aware that the platform is the right place where they can search for advice.

Reduce support time gap from 22 days to 12 hours using the platform.

MAIN STAKEHOLDERS & THEIR GOALS

MAIN STAKEHOLDERS & THEIR GOALS

MAIN STAKEHOLDERS & THEIR GOALS

Who are the main stakeholders of the system? What are their goals and needs? Here are some workshop findings.

Who are the main stakeholders of the system? What are their goals and needs? Here are some workshop findings.

What does success looks like?

SME Users

Needs: 

  • Information advice guidance
  • Creating digital marketing
  • Creating a plan for growth
  • Scaling
  • Access to finance & funding

Goals:

  • Survivability (for small businesses)
  • Sustainability (for stagnant businesses)
  • Growth (for growing businesses)

Tasks:

  • Access diagnostic tools in the system
  • Register their business
  • Access knowledge bank
  • Access events
  • Manage their profiles
  • Get in touch with other stakeholders

These are the key themes captured at kick-off that guide us in our decision making.

For individual builds, we’ll use these as a starting point to determine signals and metrics to measure the impact of solutions, post-launch.

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Who are the main stakeholders of the system? What are their goals and needs? Here are some workshop findings.

HGH-Stakeholders
HGH Stickers-1

Partners

Needs:

  • Access to Market

Tasks:

  • Login & Register
  • Manage profile
  • Manage events
  • Create knowledge bank content
  • Get in touch with SMEs

Partners

Needs:

  • Access to Market

Tasks:

  • Login & Register
  • Manage profile
  • Manage events
  • Create knowledge bank content
  • Get in touch with SMEs

Partners

Needs:

  • Access to Market

Tasks:

  • Login & Register
  • Manage profile
  • Manage events
  • Create knowledge bank content
  • Get in touch with SMEs

Partners

Needs:

  • Access to Market

Tasks:

  • Login & Register
  • Manage profile
  • Manage events
  • Create knowledge bank content
  • Get in touch with SMEs

Partners

Needs:

  • Access to Market

Tasks:

  • Login & Register
  • Manage profile
  • Manage events
  • Create knowledge bank content
  • Get in touch with SMEs

Suppliers

Needs:

  • Access to market
  • Enhance opportunities to provide services

Tasks:

  • Login & Register
  • Manage profile
  • Get in touch with SMEs

Suppliers

Needs:

  • Access to market
  • Enhance opportunities to provide services

Tasks:

  • Login & Register
  • Manage profile
  • Get in touch with SMEs

DEFINING SYSTEM FLOWS & PRIORITISING PROJECT TASKS

DEFINING SYSTEM FLOWS & PRIORITISING PROJECT TASKS

DEFINING SYSTEM FLOWS & PRIORITISING PROJECT TASKS

Several workshops were run to define a scope for MVP, define different flows and prioritize tasks for each part of the system.

Several workshops were run to define a scope for MVP, define different flows and prioritize tasks for each part of the system.

Several workshops were run to define a scope for MVP, define different flows and prioritize tasks for each part of the system.

PANO_20181122_160708.vr

Run early test early

The decision to run an MVP was made taking into an account a limited budget and time restrictions.

Run early test early

The decision to run an MVP was made taking into an account a limited budget and time restrictions.

Run early test early

The decision to run an MVP was made taking into an account a limited budget and time restrictions.

Flows & Prioritization

Different process flows, user flows had been defined and prioritized during several workshops.

Flows & Prioritization

Different process flows, user flows had been defined and prioritized during several workshops.

Flows & Prioritization

Different process flows, user flows had been defined and prioritized during several workshops.

Flows & Prioritization

Different process flows, user flows had been defined and prioritized during several workshops.

HGH-Project Planning
HGH-Project Prioritisation

Clarity comes out

Dozens of workshops and exercises helped the team to get clarity, plan the future scope so that the product to be delivered on time.  

The Social Set

Young affluent singles and couples, the “it” crowd. They need a trendy quality destination to socialize and relax with friends.

Clarity comes out

Dozens of workshops and exercises helped the team to get clarity, plan the future scope so that the product to be delivered on time.  

Clarity comes out

Dozens of workshops and exercises helped the team to get clarity, plan the future scope so that the product to be delivered on time.  

WIREFRAMING

WIREFRAMING

WIREFRAMING

Laying out sitemap, content and functionality of the system.

Laying out sitemap, content, and functionality of the system.

Laying out sitemap, content, and functionality of the system.

HGH-Sitemap MVP
HGH-Wireframe-2
HGH-Wireframe-1
HGH-Wireframe-3
HGH-Wireframe-4

MOCKUPS & INTERACTIVE PROTOTYPES

MOCKUPS & INTERACTIVE PROTOTYPES

MOCKUPS & INTERACTIVE PROTOTYPES

MOCKUPS & INTERACTIVE PROTOTYPES

The next step before MVP launch, was to define a visual direction, create mockups and interactive prototypes

The next step before MVP launch, was to define a visual direction, create mockups and interactive prototypes

The next step before MVP launch, was to define a visual direction, create mockups and interactive prototypes

HGH-Mock-3
HGH-Mock-2
HGH-Mock-4
HGH-Mock-5

UI KIT

UI KIT

UI KIT

To improve design workflow as well as encourage recycling components instead of creating new ones from scratch UI Kit was created and used across the project.

To improve design workflow as well as encourage recycling components instead of creating new ones from scratch UI Kit was created and used across the project.

To improve design workflow as well as encourage recycling components instead of creating new ones from scratch UI Kit was created and used across the project.

HGH-UI Kit

DEMO VIDEO

DEMO VIDEO

DEMO VIDEO

Some examples of user interaction with a system recorded from the staging environment.

Some examples of user interaction with a system recorded from the staging environment.

Some examples of user interaction with a system recorded from the staging environment.

© 2019 Max Palyvoda - all rights reserved