LEVEL SHOES

LEVEL SHOES

LEVEL SHOES

LEVEL SHOES

Level Shoes is an innovative multi-brand retailer known for its directional mix of luxury, streetwear and contemporary footwear and accessory brands.

Level Shoes is an innovative multi-brand retailer known for its directional mix of luxury, streetwear and contemporary footwear and accessory brands.

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2020

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UI/UX Designer

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Tigerspike, Dubai

Heuristic Evaluation Report

Heuristic Evaluation Report

logo-level shoes

DETAILS

PROBLEM STATEMENT

DETAILS

DETAILS

The high-level heuristic evaluation was done for Level Shoes as a part of a pre-sale pitch.
As a subjective assumption, the most common screens that are used during the digital buying experience were defined.

The high-level heuristic evaluation was done for Level Shoes as a part of a pre-sale pitch.
As a subjective assumption, the most common screens that are used during the digital buying experience were defined.

The high-level heuristic evaluation was done for Level Shoes as a part of a pre-sale pitch.
As a subjective assumption, the most common screens that are used during the digital buying experience were defined.

level shoes – Heuristic Evaluation Report 2.005
slide 8.001

KEY FINDINGS

KEY FINDINGS

KEY FINDINGS

KEY FINDINGS

KEY FINDINGS

In order to define the problematic areas for future improvements, we made an observation and defined some violations with a different severity level. Issues with structure and navigation, visual language, usability and interaction, and user guidance have the strongest impact on the user.

In order to define the problematic areas for future improvements, we made an observation and defined some violations with a different severity level. Issues with structure and navigation, visual language, usability and interaction, and user guidance have the strongest impact on the user.

In order to define the problematic areas for future improvements, we made an observation and defined some violations with a different severity level. Issues with structure and navigation, visual language, usability and interaction, and user guidance have the strongest impact on the user.

In order to define the problematic areas for future improvements, we made an observation and defined some violations with a different severity level. Issues with structure and navigation, visual language, usability and interaction, and user guidance have the strongest impact on the user.

lvl shoes-heuristic evaluation

LIGHT EXPLORATION

LIGHT EXPLORATION

LIGHT EXPLORATION

LIGHT EXPLORATION

LIGHT EXPLORATION

After finding out structural, usability and interface issues we conducted a light exploration of a possible way how to fix it.
It represents some key findings, but not a final design. Further research and exploration should be concluded.

After finding out structural, usability and interface issues we conducted a light exploration of a possible way how to fix it.
It represents some key findings, but not a final design. Further research and exploration should be concluded.

After finding out structural, usability and interface issues we conducted a light exploration of a possible way how to fix it.
It represents some key findings, but not a final design. Further research and exploration should be concluded.

After finding out structural, usability and interface issues we conducted a light exploration of a possible way how to fix it.
It represents some key findings, but not a final design. Further research and exploration should be concluded.

After finding out structural, usability and interface issues we conducted a light exploration of a possible way how to fix it.
It represents some key findings, but not a final design. Further research and exploration should be concluded.

lvl shoes-heuristic evaluation-2

WHAT'S NEXT?

WHAT'S NEXT?

WHAT'S NEXT?

WHAT'S NEXT?

WHAT'S NEXT?

The completed heuristic evaluation describes only a high-level exploration of major usability problems in the interface.
Collaboration with Level Shoes will be taken to the next step to dive deeper into the research with an expert team having the strategic goals in mind.

The completed heuristic evaluation describes only a high-level exploration of major usability problems in the interface.
Collaboration with Level Shoes will be taken to the next step to dive deeper into the research with an expert team having the strategic goals in mind.

The completed heuristic evaluation describes only a high-level exploration of major usability problems in the interface.
Collaboration with Level Shoes will be taken to the next step to dive deeper into the research with an expert team having the strategic goals in mind.

The completed heuristic evaluation describes only a high-level exploration of major usability problems in the interface.
Collaboration with Level Shoes will be taken to the next step to dive deeper into the research with an expert team having the strategic goals in mind.

The completed heuristic evaluation describes only a high-level exploration of major usability problems in the interface.
Collaboration with Level Shoes will be taken to the next step to dive deeper into the research with an expert team having the strategic goals in mind.

© 2020 Max Palyvoda - all rights reserved